Legaciii didn’t begin as a brand, it began as a realization. After nearly two decades inside the financial system across banking, corporate accounting, payroll, insurance, and investments in both Canada and the U.S., founder Morgan Samuel saw a recurring pattern: high earning, intelligent people working hard, making money, yet remaining confused, reactive, and under protected by a system designed to complicate rather than clarify.

As a licensed Life Insurance and Investment Broker with deep expertise in Segregated Funds, Morgan had a front row seat to how strategies were sold, risks were buried, and long term wealth was rarely built with intention. Legaciii was created as a response to that gap, not as a personal brand, but as a movement rooted in one belief: "Be Your Heritage". It challenges achievers to move beyond income, build aligned wealth systems, and create legacies measured not just in dollars, but in protection, optionality, and impact that lasts for generations.